This was a significant undertaking and, as a New York City resident, one of the most exciting web projects I’ve had the opportunity to work on. We dedicated considerable time to refining and restructuring the site map, while also thoughtfully evolving the typography, color palette, and overall visual system.

Our goal was to create a digital experience that made navigating Times Square simple and intuitive for visitors—helping tourists discover where to go, where to stay, and what to do, while delivering a visually engaging and memorable experience.

We introduced engaging, interactive elements, including light and dark modes that adapt to the time of day, New Year’s countdowns, and celebratory confetti animations on New Year’s Eve.

Credit:
Director: Hilary Sedgwick
Designer: Olivia Hunter